The MECCA view

A skin plumping serum that instantly floods dehydrated skin with 6x hydration and improves elasticity over time.

The Dewy Serum is inspired by the Japanese concept of 'uruoi', which describes a richly hydrated look - like a rice field freshly soaked by rain. Infused with essential nutrients and moisture, it leaves the skin looking visibly dewy and radiant.

Key ingredients

Hyaluronic Acid & Squalane: seals in moisture & improves surface cell turnover.

Hydrolysed Elastin + Collagen Amino Acids: Reduces the look of fine lines + boosts skin elasticity.

Abyssinian Oil: Nourishes & hydrates for a radiant glow.

Made without

Artificial fragrances, sulphates (SLS & SLES) and parabens.

Direct from the brand

Ideally apply Tatcha's Essence first on clean skin to amplify the results of The Dewy Serum. Massage 1-2 pumps onto clean, dry skin morning and night.

Consumer testing results

Immediately:

6X instant hydration*

+67% improvement in dewiness & radiance**

100% showed improvement in skin softness + suppleness**

After 2 weeks:

100% showed improvement in radiance†

98% showed improvement in texture†

After 4 Weeks:

87% showed improvement in skin elasticity††

82% showed improvement in the look of fine lines†

*based on a bioinstrumentation study of 25 panelists

**based on a clinical study of 30 panelists

†based on a clinical study of 45 panelists

††based on a bioinstrumentation study of 45 panelists

Usage

Use 1-2 pumps. Twice daily; morning and night.

Item Code

I-073230