The 25 Bestselling Beauty Products at MECCA in 2025
December 2 | 5 minute read
Words by Kaylah Joelle Baker
So, as we look back at the year that was, let’s not forget to ask ourselves: how many of my favourites made it onto the popular list, and which must-haves must I, well, have?
Summer Fridays Lip Butter Balm
Aside from the obvious, what does this ultra-dewy and hydrating product have in common with 2025 phenomenon, The Summer I Turned Pretty? The chokehold they both had us in. TikTok feeds, deskside chats, mirror -laze finishes – we found emotional investment in both.
NARS Radiant Creamy Concealer
I have a personal stake in this making the list, because I, too, can’t seem to move on from this cult-loved concealer. It’s my first, most radiant love; the one I rely on daily to conceal dark under-eye circles and pesky blemishes, all the while brightening and hydrating.
Charlotte Tilbury Airbrush Flawless Setting Spray
For when your makeup’s so good, you need it to last – morning to night – this far-from-heavy setting spray guarantees no makeup budging, creasing or melting away. Just ask Celine Dion – it prevented fickle weather from raining on her parade (and makeup) at the 2024 Paris Olympics.
MECCA COSMETICA To Save Face SPF50+ Superscreen
It’s the results-driven sunscreen that changed the SPF game, born from conversations with MECCA customers seeking a protection that felt like a joy – not a chore – to wear. Luxurious as a lightweight moisturiser, it’s non-greasy, leaves no white cast and feels incredibly comfortable on the skin. Bonus: it’s seamless under makeup.
NARS Light Reflecting Foundation
After a natural-yet-buildable, medium-coverage base that’s been tested in every light? Created by the master of makeup and photography, Mr Nars himself, this highly coveted foundation focuses on blurring, smoothing and subtly luminising – making every side your good side, like an IRL soft-focus filter.
Tower 28’s concealer is a standout for its gentle, non-irritating formulation: hyaluronic acid for extra hydration and bounce, amino acids for collagen support and calming, soothing herb extracts. It’s makeup with a skincare mentality; no wonder there were as many swipes of it in 2025 as there were Sonny Angel unboxings.
Charlotte Tilbury Lip Cheat
Ask any beauty editor or makeup artist to list their most coveted lip liners, and you’ll spot this cult-favourite up the top. Easy to glide on, long-lasting and waterproof, it offers an instantly sculpted, fuller-looking pout. Master the Lip Cheat look with the tricks of the trade from the brand’s lead pro artist, Laurie Baralle.
bareMinerals Complexion Rescue Skin Perfecting Tint
A three-in-one hero for even, glowing skin, this award-winning tint treads the line of makeup and skincare. From its natural, dewy finish to its light-to-medium coverage, it’ll have your friends begging for your healthy-looking skin secrets.
Kosas Revealer Super Creamy + Brightening Concealer
If you’ve woken up with dark circles even after eight hours of sleep and felt somewhat betrayed, I see you – and so does Kosas’ viral-status concealer. Known for elevating your best features and leaving skin looking like, well, skin, it relies on caffeine and peptides to brighten, plump and lock in hydration – not cakey-ness.
Tower 28 SOS Daily Rescue Facial Spray
Gentle enough to adhere to the Eczema Association of Australasia’s standards – and strong enough to calm irritation and blemish flare-ups – this ultra-soothing hypochlorous acid mist has many users with breakout-prone skin (and post-exercise redness) raving about its results.
Charlotte Tilbury Hollywood Flawless Filter
When you’re taking your inspiration from Hollywood lighting effects, you’d best believe you’re going to end up with a multitasking formulation that makes you look airbrushed. So, if this primer/highlighter/base hybrid made it to your beauty shelf this year, I have one question: how does it feel to glow?
Sol de Janeiro Cheirosa 62™ Perfume Mist
Moreish, sweet scents are still in high rotation, as is the original Sol de Janeiro Perfume Mist that practically started the trend. This irresistible, dreaming-of-summer scent (the same as the beloved Bum Bum Cream) has ensured whiffs of pistachio, salted caramel and vanilla made their (very welcome) way into bathrooms, bags, gym lockers and cars.
Tatcha The Dewy Skin Cream
Fine lines and hydration-seeking skin meet the magic of Japanese purple rice bran and Okinawa algae in one aesthetically pleasing purple jar. Inspired by J-beauty secrets passed down through generations, this rich, velvety cream leaves skin deliciously dewy, perfect as a pre-makeup step or a good-to-go finish.
Go-To Face Hero Oil
Living up to its namesake, this powerfully nourishing, vitamin-and-antioxidant-infused oil rescued over 90,000 people this year from dry, dull, lacklustre skin. Even better, a new, clarifying (fast-absorbing) version for oily, breakout-prone skin also joined the Face Hero team in 2025. Avengers, who?
Glow Recipe Watermelon Glow Niacinamide Dew Drops™
One cute, pink translucent bottle packed with brightening niacinamide and moisture-binding hyaluronic acid, please! Spoiler: it’s not too late to join all the extra glowy beauty obsessives who’ve made these highly coveted drops their modus operandi.
Fast-performing products like this dual-action, chemical and physical body exfoliant are a pre-summer necessity. Developed with glycolic acid and soothing niacinamide, it’s top tier for combating keratosis pilaris (those pesky red bumps) and leaving skin super smooth. Post-shower, pair with the Smoothing AHA Body Lotion and SPF to protect freshly buffed skin.
Sol de Janeiro Brazilian Bum Bum® Cream
This year, Sol de Janeiro collections continued to grow (and grow and grow) with the brand’s iconic and original Bum Bum Cream at peak popularity. Bottling up nutrient-rich formulas (guaraná extract and cupuaçu butter) with that sweet, nostalgic scent of Brazilian summer, this smoothing-and-tightening cream changed body care for the better.
Sol de Janeiro Cheirosa 59 Perfume Mist
Ever wanted to bottle up a balmy, beachside sunset? Cheirosa 59 has. Immersed with vanilla orchid notes, the scent instantly uplifts – just like the João Gilberto debut bossa nova album that inspired it.
Kiehl’s Ultra Facial Cream
A non-greasy, lightweight moisturiser with 24-hour hydration? Now we’re talking. Made with an innovative formulation of glacial glycoprotein (a natural compound found deep inside Antarctic glaciers!), Kiehl’s luxurious barrier-supporting cream is a universal bestseller for a reason.
MECCA COSMETICA To Save Face SPF50+ Brightening Sun Serum
Long gone are the days of sticky, breakout-causing sunscreen concoctions. This multifunctional, skincare-first serum SPF nourishes your skin with a niacinamide-enriched veil, while helping to reduce the appearance of dark spots and even out skin tone thanks to liquorice root extract. Plus, it leaves your skin with the juiciest glow!
Meet the white tee equivalent of any fragrance wardrobe: You. The ultimate personal fragrance, no two wearers will smell the same. With notes of pink pepper and creamy ambrox, its addictive aroma is just as iconic as its thumbprint-indented bottle.
Kérastase Elixir Ultime L'Huile Originale Hair Oil
With just two drops, Kérastase’s floral-infused oil – powered by its star ingredient, French camellia – can beat frizz, dullness and snap-happy strands for 96 hours. Pro tip from Kérastase’s team of hair experts: use it pre-cleanse, post-blow-dry and as a finishing oil for extra shine.
Kérastase Genesis Anti Hair-Fall Fortifying Serum
Enriched with Aminexil, a compound developed to anchor hair to the scalp, this jelly-like hair serum goes straight to the root of all your weak, breakage-prone problems (aka, your hair follicles). Daily use of this science-backed serum has also seen a reduction in hair fall after just six weeks.*
*Clinical study, 99 people after 3 weeks of use.
Gisou Honey Gloss Ceramide Therapy Hair Mask
This honeyed mask truly is the bee’s knees. Enriched with honey straight from the family farm of Gisou founder Negin Mirsalehi, this TikTok-approved (and favourite of fan-turned-brand ambassador, Rosie Huntington-Whiteley) is clinically proven to revive frizzy, damaged strands. So, believe the buzz.
Korres Midnight Dahlia EDT
Straight from Korres’ Greek apothecary, Midnight Dahlia’s romantic and evocative scent captured many hearts this year. Infused with sweet, fruity-floral notes, it's as beautiful as a bouquet of dahlias and peonies.
SPF 50+ is a broad-spectrum, very high-protection sunscreen. ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Sunscreen is only one form of sun protection. Avoid prolonged sun exposure and reapply as directed.
