21st Century Girl
This first chapter of the MECCA Archive is a tribute to the women, products, aesthetics and ideas that shaped beauty since the year 2000 – told through the voices of those who lived it and led it.

Explore how women are building the story of beauty: founders, creators, shapers of taste, identity and culture. Their perspectives widened the lens.


Five cultural shifts. Five stories.
Be Part of History
21st Century Girl is the first chapter in our evolving Archive, and we invite you to co-author it with us. Big or small, it all belongs in the MECCA Archive.
We’re collecting real stories, reflections, rituals and memories. You can contribute a story, photo, audio file or video that shares:
- Your favourite or most powerful beauty moment
- How beauty has shaped or changed you
- Or, a reflection on how beauty shows up in your life today
There’s always room for new perspectives. If you have a beauty story to tell, we’d love to hear from you.
We began by asking our team how beauty has shaped, and continues to shape them – the next chapter is yours: share your story and help write beauty into history.

Be Part of History
21st Century Girl is the first chapter in our evolving Archive, and we invite you to co-author it with us. Big or small, it all belongs in the MECCA Archive.
We’re collecting real stories, reflections, rituals and memories. You can contribute a story, photo, audio file or video that shares:
- Your favourite or most powerful beauty moment
- How beauty has shaped or changed you
- Or, a reflection on how beauty shows up in your life today
There’s always room for new perspectives. If you have a beauty story to tell, we’d love to hear from you.
We began by asking our team how beauty has shaped, and continues to shape them – the next chapter is yours: share your story and help write beauty into history.


The Secret Life of Teenage Girls
The Flourish Journey’s Ashani Dante on the mess, magic and unseen truths of girlhood.

The Story Behind Lady Alchemist
Te Manaia Jennings on the sacred process of turning pain into power.

The Beauty We Inherit
YWCA Aotearoa’s Angela Barnett on seeing ourselves through the people we come from.