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21st Century Girl

This first chapter of the MECCA Archive is a tribute to the women, products, aesthetics and ideas that shaped beauty since the year 2000 – told through the voices of those who lived it and led it.

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The Skin We're In
Anna Funder on beauty, truth and living in our own skin.
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MECCA Archive
History of Beauty
21st Century Girl
About The Archive

Explore how women are building the story of beauty: founders, creators, shapers of taste, identity and culture. Their perspectives widened the lens.

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It’s about reclaiming beauty as cultural memory. And passing it on.
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Five cultural shifts. Five stories.

Discover the moments that shaped the 21st century

Be Part of History

21st Century Girl is the first chapter in our evolving Archive, and we invite you to co-author it with us. Big or small, it all belongs in the MECCA Archive.

We’re collecting real stories, reflections, rituals and memories. You can contribute a story, photo, audio file or video that shares:

  • Your favourite or most powerful beauty moment
  • How beauty has shaped or changed you
  • Or, a reflection on how beauty shows up in your life today
The MECCA Archive is never finished.

There’s always room for new perspectives. If you have a beauty story to tell, we’d love to hear from you.

We began by asking our team how beauty has shaped, and continues to shape them – the next chapter is yours: share your story and help write beauty into history. 

Learn more

archive-21cg-retail-team-ugc-3x4-sep-25.gif

Be Part of History

21st Century Girl is the first chapter in our evolving Archive, and we invite you to co-author it with us. Big or small, it all belongs in the MECCA Archive.

We’re collecting real stories, reflections, rituals and memories. You can contribute a story, photo, audio file or video that shares:

  • Your favourite or most powerful beauty moment
  • How beauty has shaped or changed you
  • Or, a reflection on how beauty shows up in your life today
The MECCA Archive is never finished.

There’s always room for new perspectives. If you have a beauty story to tell, we’d love to hear from you.

We began by asking our team how beauty has shaped, and continues to shape them – the next chapter is yours: share your story and help write beauty into history. 

Learn more

archive-21cg-retail-team-ugc-3x4-sep-25.gif

Discover More From Our Contributors

The Secret Life of Teenage Girls

The Flourish Journey’s Ashani Dante on the mess, magic and unseen truths of girlhood.

Read more

The Story Behind Lady Alchemist

Te Manaia Jennings on the sacred process of turning pain into power.

The Beauty We Inherit

YWCA Aotearoa’s Angela Barnett on seeing ourselves through the people we come from.

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The Secret Life of Teenage Girls

The Flourish Journey’s Ashani Dante on the mess, magic and unseen truths of girlhood.

The Story Behind Lady Alchemist

Te Manaia Jennings on the sacred process of turning pain into power.

The Beauty We Inherit

YWCA Aotearoa’s Angela Barnett on seeing ourselves through the people we come from.

Skip to content above carousel

The Dinner Party

A tapestry of women’s stories, roots and beauty from around the world.

The Velvet Dress

From boyhood secret to The Man Cave, a journey to fearless self-expression.

Threads of Beauty

CAMFED’s CEO wears an alumna’s creation, celebrating beauty and sisterhood.

Skip to content below carousel

The Dinner Party

A tapestry of women’s stories, roots and beauty from around the world.

The Velvet Dress

From boyhood secret to The Man Cave, a journey to fearless self-expression.

Threads of Beauty

CAMFED’s CEO wears an alumna’s creation, celebrating beauty and sisterhood.

Skip to content above carousel