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MECCA Archive
History of Beauty
21st Century Girl
Story of MECCA
About The Archive

The Beauty Zeitgeist
Contributed by Justine Cullen

"I spent many years as a beauty editor, and I’ve always believed that beauty has never just been about products - it’s about culture, identity, self-expression and connection. It’s a reflection of how women live and how we want to be seen."

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Beauty is part of our shared cultural history; recognising and recording these moments ensures women’s stories don’t disappear.

The past 25 years of beauty trends – from the frosted lip glosses to the body glitter – defined generations and the beauty standards we internalised along the way.

In this special episode of Late Night Snacking Trivia, The Beauty Zeitgeist, we unpack a playful time capsule of the beauty moments that shaped how we see ourselves, and why the MECCA Archive matters.

Listen to the podcast here.

archive-justine-cullen-3x4-2-oct-25.jpg

Beauty is part of our shared cultural history; recognising and recording these moments ensures women’s stories don’t disappear.

The past 25 years of beauty trends – from the frosted lip glosses to the body glitter – defined generations and the beauty standards we internalised along the way.

In this special episode of Late Night Snacking Trivia, The Beauty Zeitgeist, we unpack a playful time capsule of the beauty moments that shaped how we see ourselves, and why the MECCA Archive matters.

Listen to the podcast here.

Justine Cullen is one of Australia’s most recognised magazine editors and writers. She has led titles including SHOP, ELLE Australia and InStyle, where she became known for bold creativity and championing women’s voices. Today she writes the cult-favourite Late Night Snacking newsletter, hosts its trivia podcast spin-off, and continues to explore culture, beauty, and modern womanhood.

archive-justine-cullen-3x4-headshot-oct-25.jpg

Justine Cullen is one of Australia’s most recognised magazine editors and writers. She has led titles including SHOP, ELLE Australia and InStyle, where she became known for bold creativity and championing women’s voices. Today she writes the cult-favourite Late Night Snacking newsletter, hosts its trivia podcast spin-off, and continues to explore culture, beauty, and modern womanhood.

archive-justine-cullen-3x4-headshot-oct-25.jpg

Discover More Beauty History

The History of Beauty

A timeline of the moments that defined beauty culture from the 1900s to now.

Read more

The Art of Seeing Beauty

Katy Hessel reframes beauty through untold stories in art.

On Making History

A message from Vogue's first Indigenous Australian cover model, Elaine George.

Skip to content below carousel

The History of Beauty

A timeline of the moments that defined beauty culture from the 1900s to now.

The Art of Seeing Beauty

Katy Hessel reframes beauty through untold stories in art.

On Making History

A message from Vogue's first Indigenous Australian cover model, Elaine George.

Skip to content above carousel