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About the Archive

We’re on a mission to build the world’s largest living collection of beauty culture.

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MECCA Archive
History of Beauty
21st Century Girl
Story of MECCA
About The Archive

How to Contribute

The MECCA Archive is designed to make space for voices too often left out of beauty’s official record. We’re seeking stories from migrant communities, everyday entrepreneurs, First Nations perspectives, products of the past, working women’s experiences, and 21st Century womanhood – you can read more about these gaps here.

Share your story with our curation team and help us build a living history of beauty that reflects its true diversity. Please note that any submissions must agree to the terms and conditions, outlined in full below.

There are a couple of ways to get involved:

1. Share your story

21st Century Girl is the first chapter in our evolving Archive, and we invite you to co-author it with us. We’re collecting real stories, reflections, rituals and memories. You can contribute a story, photo, audio file or video that shares:

  • Your favourite or most powerful beauty moment
  • How beauty has shaped or changed you
  • Or, a reflection on how beauty shows up in your life today

Big or small, it all belongs in the MECCA Archive.

archive-21cg-retail-team-ugc-3x4-sep-25.gif

We began by asking our team how beauty has shaped, and continues to shape them.

1. Share your story

21st Century Girl is the first chapter in our evolving Archive, and we invite you to co-author it with us. We’re collecting real stories, reflections, rituals and memories. You can contribute a story, photo, audio file or video that shares:

  • Your favourite or most powerful beauty moment
  • How beauty has shaped or changed you
  • Or, a reflection on how beauty shows up in your life today

Big or small, it all belongs in the MECCA Archive.

archive-21cg-retail-team-ugc-3x4-sep-25.gif

We began by asking our team how beauty has shaped, and continues to shape them.

Add Your Voice

2. Share your expertise

We work with creators, researchers, writers and cultural commentators to help grow the MECCA Archive. We’re always on the lookout for stories, new perspectives and voices to help shape our collection, with a key focus on addressing the gaps we’ve identified.


Important Note

By submitting your content (including your personal information), you agree that MECCA may collect and use your personal information for the purposes of curating and featuring contributions in the MECCA Archive and related promotional activities, and to contact you if we wish to follow up on your submission. Your content submission is also voluntary, and some or all of your content may be published on our website or other MECCA channels and may be edited. Please do not include information about other individuals without their permission. To learn more about how we handle your personal information, please see our Privacy Policy.

I confirm that I am over 18, or if under 18, that I have obtained my parent or guardian’s permission to submit this content and for it to be used by MECCA as described.


Before You Begin