About the Archive
We’re on a mission to build the world’s largest living collection of beauty culture.
A Letter from the Future of Beauty
The MECCA Archive, 2050
In 2025, MECCA made a bold commitment: to document and preserve beauty as culture – as memory, as meaning, as a way of telling the story of womenkind.
We called it the MECCA Archive.
What began as a living collection of stories, artefacts and reflections became something bigger than we could have imagined – a cultural record of beauty through the eyes of women and girls. Diverse. Messy. Defiant. Unfinished. Human.
We didn’t create it to capture perfection.
We created it to honour presence.
It launched to coincide with International Day of the Girl, in a year marked by urgency and possibility. We invited brand founders, makeup artists, teenage girls, mothers, scientists and storytellers to co-author the narrative, to decide what beauty would mean tomorrow.
The Archive became our time capsule.
Our record of reinvention.
Our reminder that beauty has always been more than skin deep. It’s been a mirror, a message and a movement.
And now, 25 years on, we can see what we were really building.
Not just a history.
A home.
A place where identity was celebrated, agency was amplified and culture was shaped from the ground up.
Where women’s contributions weren’t footnotes – they were front and centre.
If you’re reading this in 2050, we hope you see yourself here.
Not just in the pages or the images or the timelines.
But in the legacy of what beauty made possible.
But in the legacy of what beauty made possible.
Before You Begin