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Aveda Men Pure-Formance Shampoo 300ml

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"A hydrating shampoo to soothe itchy scalps."

  • Benefits

    • Vegan

    The MECCA view

    A delicate vegan shampoo that works to calm irritation, leaving the scalp soothed and less itchy while conditioning, protecting and moisturising the hair. Infused with seaweed, this wonder formula works as a barrier to protect the scalp from any pollutants and environmental stressors. Formulated with Aveda's pure-fume aromatic blend of spearmint, vetiver, lavender and other pure flower and plant essences for an addictive scent that lingers on the hair.

    Key ingredients

    Liquorice root: strengthens weakened hair follicles and alleviates irritation.

    Skullcap: improves scalp microcirculation and stimulates roots.

    Algin: regulates oil production and reduces inflammation.

    Made without

    Animal products, parabens, phthalates and sodium lauryl sulphate.


    Massage a small amount of product into wet hair and scalp. Rinse thoroughly and follow with pure-formance™ conditioner.

    Item Code