BORNTOSTANDOUT
Created in Seoul, BORNTOSTANDOUT makes bold, boundary-pushing scents for rule-breakers and thrill-seekers.
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BORNTOSTANDOUT
Cola Addict Eau De ParfumBORNTOSTANDOUT
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Meet BORNTOSTANDOUT
BORNTOSTANDOUT is a South Korean fragrance house challenging the notions of traditional perfumery. Bold, irreverent and rule-breaking, BORNTOSTANDOUT pushes the boundaries with signature scents like Indecent Cherry (sour cherry, mimosa, musk) and Dirty Rice (basmati rice, bergamot, milk), blending natural absolutes, exotic spices and innovative synthetics. After the brand's founder Jun Lim left his job as an investment banker to pursue his perfumery dreams, BORNTOSTANDOUT became a symbol of his rebellion: a fragrance house for people tired of living life on autopilot.
