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Drunk Elephant
C-Firma™ Fresh Day Serum

(569 reviews)

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"15% made-to-order vitamin C serum."

  • Benefits

    • Vegan
    • Anti-blemish
    • Brightening
    • Exfoliating
    • Firming
    • Sulphate-free
    • Fragrance-free

    The MECCA view

    Drunk Elephant’s CFirma™ Fresh Day Serum is designed to be mixed by you before its first use, to ensure maximum potency of its delicate (but powerful) ingredients. Packed with a powerful antioxidant complex of 15% lascorbic acid, 0.5% ferulic acid, and 1% vitamin E that delivers a brighter, firmer, and more evenlooking complexion. Potently formulated with pumpkin ferment extract and sodium hyaluronate crosspolymer, CFirma™ helps to enzymatically dissolve surface dead skin cells as it hydrates and soothes. The result is a noticeably diminished appearance of signs of ageing and photodamage—replaced by incredible radiance and luminosity.

    Key ingredients

    15% lascorbic acid, 0.5% ferulic acid and 1% vitamin E: firms and brightens the look and feel of skin while minimising the signs of photoaging as well as damage caused by pollution and other environmental stressors.

    Pumpkin ferment and pomegranate extract: provide gentle enzymatic exfoliation, which boosts the penetration of CFirma’s antioxidant complex.

    Chronocyclin: a chronopeptide that mimics the antioxidant benefits of vitamin D for more youthfullooking skin.

    Vitis Vinifera extract: derived from grapes and rich in antioxidant compounds, like vitamin E and polyphenols (think resveratrol), it is used for its powerful freeradicalscavenging properties and skinsoothing benefits.

    Indian gooseberry: an antioxidantrich superfruit that helps slow signs of oxidative stress while promoting firmness.

    Sodium hyaluronate crosspolymer: with a smaller molecular weight than hyaluronic acid, this ingredient is able to deeply penetrate skin, delivering excellent hydration and reducing the appearance of fine lines and wrinkles while promoting firmness.

    Made without

    Essential oils, parabens, silicones, colourants, fragrance, sulphates, phthalates, animal products and testing.


    In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don’t forget to top it off with sunscreen.

    Directions: Pour all of the liquid serum base into the vial containing the 15% lascorbic acid powder. Screw the pump onto the top of the vial and shake for one minute until the powder dissolves fully. Bubbles will form—that’s OK! Next, insert the vial into CFirma’s opaque outer container with the pump facing to the left until it snaps into place. Your CFirma™ Fresh Day Serum is ready to use! Once mixed, CFirma™ will stay fresh for six

    months. No need to refrigerate.

    Warning: Mix only as intended. Use only as directed. For external use only. Avoid contact with eyes.

    Item Code



Discover how to use Drunk Elephant's new C-Firma™ Fresh Day Serum