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The Beauty Bestsellers of 2025

This year’s most sought-after products across skincare, haircare, makeup and more.

146 results

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Sol de Janeiro

Rio Deo 62 Aluminium-Free Deodorant

$26.00 - $31.00

(394)

2 Sizes

Refillable

Sol de Janeiro

Cheirosa 40 Perfume Mist

$43.00 - $66.00

(2011)

2 Sizes

Sol de Janeiro

Brazilian Kiss Cupuaçu Lip Butter

$31.00

(5222)

Sol de Janeiro

Delícia Drench™ Shower Oil

$21.00 - $45.00

(76)

2 Sizes

Hero Sol De Janeiro Delicia Drench Shower Oil

MECCA MAX

Angled Complexion Brush

$16.00

(392)

Living Proof

Perfect hair Day™ Dry Shampoo

$31.00 - $78.00

(421)

3 Sizes

Hero Living Proof Perfect Hair Day Dry Shampoo

Sol de Janeiro

Cheirosa 48 Perfume Mist

$43.00 - $66.00

(567)

2 Sizes

NuFACE

NuFACE® Mini+ Starter Kit

$423.00

(19)

4 Shades

Alternative Image NuFACE Mini Starter Kit Sandy Rose

MECCA MAX

WATERCOOLER Calming Hydration Serum

$26.00

(819)

Hero Mecca Max Watercooler Calming Hydration Serum

Kiehl's

Creamy Eye Treatment with Avocado

$69.00 - $117.00

(833)

2 Sizes

Hero Kiehls Creamy Eye Treatment With Avocado

MAISON MARGIELA

By The Fireplace EDT

$60.00 - $245.00

(726)

4 Sizes

Refillable

Hero Maison Margiela By The Fireplace ED T100ml

MECCA COSMETICA

Lip De-Luscious Glide With SPF 15

$32.00

(1113)

3 Shades

Isle Of Paradise

Self-Tanning Face Drops

$42.00

(699)

3 Shades

Hero Isle Of Paradise Self Tanning Drops

Sol de Janeiro

Bom Dia Bright™ Jet Set

$55.00

(375)

Mini

Soap & Glory

The Righteous Butter Body Butter

$9.00 - $23.00

(740)

2 Sizes

Soap & Glory

Clean on Me Body Wash

$9.00 - $18.00

(455)

2 Sizes

Soap & Glory

Original Pink Hand Food

$9.00 - $15.00

(377)

2 Sizes

Glossier

Glossier You Doux Eau de Parfum

$55.00 - $139.00

(188)

2 Sizes

Hero Glossier Glossier You Doux Eau De Parfum

Living Proof

Full Dry Volume + Texture Spray

$33.00 - $74.00

(111)

3 Sizes

Hero Living Proof Full Dry Volume+ Texture Spray

TOCCA

Florence EDP

$52.00 - $245.00

(348)

4 Sizes

Scent Sample

Briogeo

Style + Treat™ Yuzu and Plum Oil Sleek Stick

$40.00

(55)

MECCA Favourite

Mini

Glossier

Glossier You Fleur Eau de Parfum

$55.00 - $139.00

(42)

2 Sizes

Hero Glossier Glossier You Fleur Eaude Parfum

MECCA MAX

Brow Guru Micro-Matic Pencil

$20.00

(1478)

5 Shades

MECCA MAX

Detailed Buffing Brush

$16.00

(35)

Kitsch

Satin Sleep Scrunchies

$14.00

(1110)

2 Shades

Glow Recipe

Limited Edition 10th Anniversary Watermelon Glow Jelly Sheet Mask

$14.00

(140)

Hero Glow Recipe Watermelon Glow Jelly Sheet Mask

Kitsch

Eco-Friendly Nylon Elastics

$14.00

(182)

2 Shades

Sol de Janeiro

Rio Deo 40 Aluminium-Free Deodorant

$26.00 - $31.00

(375)

2 Sizes

Refillable

Sol de Janeiro

Rio Deo 59 Aluminum-Free Deodorant

$26.00 - $31.00

(44)

2 Sizes

Refillable

Briogeo

Curl Charisma™ Rice Amino + Avocado Leave–In Defining Cream

$41.00

(770)

Hero Briogeo Curl Charisma Rice Amino Avocado Leave In Defining Cream

MECCA COSMETICA

Nourishing Hand Cream

$28.00 - $40.00

(388)

2 Sizes

Hero Mecca Cosmetica Nourishing Hand Cream

MECCA MAX

CLEAN SWEEP Gentle Exfoliating & Brightening Toner

$16.00

(393)

Hero Mecca Max Clean Sweep Gentle Exfoliating& Brightening Toner

D.S. & DURGA

Big Sur After Rain Auto Fragrance

$26.00

(308)

Hero D. S.& DURGA Big Sur After Rain Auto Fragrance

Isle Of Paradise

Glow Clear Self-Tanning Mousse

$42.00

(85)

3 Shades

Hero Isle Of Paradise Glow Clear Self Tanning Mousse

MECCA MAX

Fluttering Falsies Angel Wings

$12.00

(104)

Hero Mecca Max Fluttering Falsies Angel Wings

Isle Of Paradise

Sunny Serum

$30.00

(26)

Spray Aus

Self Tan Mousse Deep Dark Express

$46.00

(53)

Hero Spray Aus Self Tan Mousse Deep Dark Express

DedCool

Air Freshener 01 "Taunt"

$21.00

(64)

MECCA COSMETICA

Single Flair Medium & Short Individual False Lashes

$25.00

(147)

Hero Mecca Cosmetica Single Flair Medium& Short Individual False Lashes

Kitsch

Eco-Friendly Nylon Elastics

$14.00

(182)

2 Shades

Hero Kitsch Eco Friendly Hair Nylons Blush

Sol de Janeiro

Rio Deo 68 Aluminum-Free Deodorant

$31.00

(265)

D.S. & DURGA

Concrete After Lightning Auto Fragrance

$26.00

(78)

Hero D. S.& DURGA Concrete After Lightning Auto Fragrance

kit:

Facial Cupping Tool

$45.00

(102)

Cosmetics 27

Gua Sha White Jade

$87.00

(33)

Soap & Glory

Call of Fruity Hand Food

$17.00

(143)

Hero Soap& Glory Callof Fruity Hand Food

Kiehl's

Ultimate Strength Hand Salve

$43.00

(313)

Hero Kiehls Ultimate Strength Hand Salve

Morphe

Portrait Mode 5-Piece Face Brush Set

$53.00

VALUED AT $112

(18)

Back Soon

Value Set

Kérastase

Genesis Anti Hair-Fall Fortifying Serum

$99.00

(247)

Back Soon

Showing 144 of 146

Bestsellers

They’re bestsellers for a reason, so jump on these fan favourites before you miss out. Shop our range of bestselling beauty essentials, from show stopping fragrances to skincare saviours and the makeup must-haves blowing up your social media feed. With everything from heritage brands we’ve loved from day one, to the cult newcomers going viral, our Edit of bestsellers will keep you in the (beauty) loop.

The Beauty Bestsellers of 2025

Brand

Ingredient preferences

Skin concerns

Skin type

Coverage

Scent type

Fragrance type

Hair type

Hair benefit

Body benefit

Finish

Form

Key ingredient

Body concerns

Conscious beauty

Bestsellers