Kai

In a world of overwhelm and endless choices, Kai represents a return to simplicity. A unique fragrance brand created around the scent of a single white Hawaiian flower, Kai offers a pared-back, powerful and evocative range of fragrance and body care. Founder Gaye Straza spent her youth on tropical islands and developed her own custom perfume to capture those memories. She was stopped on Madison Avenue in New York by a beauty editor who had to know what the scent was – and the rest is history.