Chriselle Lim Turned PHLUR into Everyone’s Favourite Fragrance Brand

Few names embody modern beauty quite like Chriselle Lim. From pioneering in the digital fashion and blogging space to redefining fragrance as former owner and current Creative Director of PHLUR, Chriselle has not just an entrepreneurial spirit, but a knack for turning trends into something more tangible.  

In this episode of MECCA Talks, she opens up about her creative process, how the viral success of Missing Person changed everything, and what it means to make fragrance feel personal again. Expect reflections on reinvention, modern perfumery as self-expression and the beauty of scent that tells a story. 

Hit play to listen to the conversation on The MECCA Memo or head to your favourite podcast app (like Spotify or Apple Podcasts) to listen.