Why Everyone's Goo-Goo For Guava Beauty

July 9 | 4 minute read

Words by Izzy Wight

If the saccharine, candy-flavoured lip gloss craze of the early 2000s taught us anything, it’s that our appetite for food-inspired beauty is insatiable.

Now, instead of hyper-realistic flavours like ‘grape cotton candy’ and ‘Diet Coke’ (I’m an adult! I prefer to guzzle my 2pm treat instead of nibble it off my lips), we opt for subtler pairings: think nuanced gourmand scents, milky skincare and enough fruity beauty to fulfil your five-a-day.

Following in the steps of other produce-aisle greats like blueberries, tomatoes and strawberries, beauty’s new ‘it’ fruit has arrived. Tropical, juicy and a vibrant shade of coral-y pink, guava has permeated our beauty routines in every way, providing a much-needed pick-me-up for those in the depths of a Southern Hemisphere winter.

Outside of being a delicious snack, guava is a beauty triple threat: it looks beautiful, smells delicious and is packed with skin-loving vitamins and antioxidants. From nourishing haircare to summery scents, here’s how to embrace the guava trend from head to toe.

Makeup

If you’re as addicted to Summer Fridays’ Lip Butter Balm as MECCA HQ is, you might already know the cult-favourite formula now comes in Pink Guava. A glossy fuchsia shade, it smells like a beachside holiday and feels like the rich, hydrating formula you love.

For cheeks, MECCA MAX’s Cheek Crush Powder Blush in Guava Blossom is the perfect coral pink hue, while Stila’s Blush & Bronze Hydro-Blur Cheek Duo in Guava & Mocha offers two flattering food-inspired shades: a rich, sculpting bronzer and a luminous rosy blush.

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Skincare

Did you know one guava contains more than 200% of your daily vitamin C requirement? Glow Recipe did. With niacinamide, peptides and guava seed oil, the brand’s Guava Vitamin C Bright-Eye Gel Cream is a saviour for tired eyes. It brightens, depuffs, smooths and helps to reduce the appearance of fine lines.

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Haircare

Primarily souring ingredients from Latin America, Ceremonia founder Babba Rivera has been harnessing the nourishing powers of guava since the brand’s launch in 2020. Bring dry, heat-damaged hair back to life with the restorative Guava Repair Shampoo and Conditioner duo or add an instant hit of shine (and sweet, summery scent) with the Perfume Mist de Guava.

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Scents

From NYC beauty editor Bee Shapiro, Ellis Brooklyn’s new Guava Granita Eau De Parfum takes the obsession to the next level. It’s a creamy summer gourmand, with notes of banana, coconut, melon, mango blossom and of course, sweet, tropical guava.