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Get Creative with ISAMAYA: An Editorial Makeup Tutorial

September 29 | 3 minute watch

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words by meccaversity.

Originally published on September 29

What if makeup had zero rules? Head backstage with international makeup artist Isamaya Ffrench, as she creates an editorial lip, cheek and eye look – using just her fingers and a few key products!

This Tutorial Covers:
An acclaimed editorial makeup artist and founder of her namesake brand ISAMAYA, Isamaya Ffrench’s style is a masterclass in texture, colour and confident, expressive application.

In this exclusive MECCAVERSITY tutorial, she breaks down her professional artistry techniques and creative approach: think buildable colour on the cheeks, a deep metallic lip, and a glossy eye that’s all about play rather than precision.

It's proof that great makeup doesn't need to be complicated – sometimes the best technique is just diving in and having fun!

Along the Way You’ll Learn:

  1. How Isamaya adds warmth to the cheek
  2. Why she sculpts the lip shape before adding colour
  3. Techniques to layer her ISAMAYA Metal Lip Balm for more impact
  4. How to use multidimensional metal tones on the eyes with the ISAMAYA Core Palette  
  5. Why editorial-level makeup doesn't need a full professional kit – just a few well-chosen products and a ‘no rules’ philosophy!

 

Keep Learning:
Once you’ve completed this lesson, check out our other makeup tutorials The Urban Decay Guide to a Sparkling Smoky Eye and How to Create Euphoria Eye Makeup with Half Magic’s Donni Davy.

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