If you’ve ever watched a mid-2010s beauty tutorial, chances are you’ve met Morphe.
Its legendary setting mist, beloved brushes and 35-shade eyeshadow palettes were staples in every beauty room tour. Morphe became a makeup icon, not only for being the brand behind the internet’s boldest beauty looks, but because they were making artistry accessible to all.
As our beauty routines evolved in the 2020s – our complexions more radiant, our eyeshadow palettes smaller, our eyebrows not quite as carved – so did Morphe.

It’s still the pro-level tools and pigmented shadows you know but now with sleeker packaging and even more innovative formulas.
Georgia, Digital Campaign Specialist
Georgia hadn’t yet tried Morphe's lip colours, but after testing the Hot Honeys Plumping Lip Oil in ‘Queen Bee’ she was ready to buy one in every shade.
“It glides on so smoothly and lasted through my morning coffee, which is an absolute win in my books,” she tells us.
A light tingle (courtesy of a plumping complex and chilli extract) instantly makes lips appear fuller while Manuka honey nourishes and hydrates, leaving a high-shine finish. Georgia applied the sheer red gloss after defining her lips with the Color Pencil in ‘Spiffy' and says the duo has become her everyday lip combo, “It’s my new handbag staple. I get so many compliments.”
She also tried the neutral-toned Flickering Sands Eyeshadow Palette. “The shadows were so easy to apply and blended beautifully. The colours also pair so nicely together, you really can’t go wrong with any combo you whip up.”

Steph, Education Cadet – Makeup
As a professional MUA, Steph knows performance when she sees it and Morphe has always impressed. “They’ve always made colour accessible and created products that work for everyone, from beginners to pros,” says Steph.
“Morphe brushes set the standard. They’re innovative, performance-driven tools that anyone can use.”
Using the M103 Angled Cream & Liquid Foundation Brush, the artist applied the Huephoric Rush 3-In-1 Silk Blush in ‘Pleasured’. Steph (who will be adding the blurring cream blush to both her personal and professional kits) explains, “Blush is the one product that instantly makes me feel prettier and more confident. This one is versatile, buildable and fits any look, occasion or mood.”
To lock in the look Steph reached for the legendary and ever-reliable Continuous Setting Mist. This ultra-fine, lightweight setting spray not only ensures your makeup stays put all day but can also be used to prep skin before application or to refresh your look throughout the day.

Ruby, Marketing Operations Lead
“I’ve been a Morphe fan since the giant palette era,” says Ruby. “Back when cut creases reigned supreme and every beauty YouTuber had jars upon jars of brushes and dedicated makeup rooms with drawers stacked full of 35-shade palettes.”
While her brush collection is still almost exclusively Morphe, she’s parted ways with her extra-large palettes, instead preferring a curated edit like the Python Code Eyeshadow Palette. “This six-pan palette is way more my speed now, compact but still bold.”
Formulated with Morphe’s ChromaPlus blend, the shadows are pigmented, blendable and long-lasting. Applying the look with the Eye Want It All 7-Piece Eye Brush Set, Ruby comments on how easy everything is to apply.
“The texture of the metal shades is next level. I opted for the emerald shimmer of ‘Full Scale’ with a touch of ‘Very Venomous’ for that extra pop of glitter. Everyone in the office was asking about my eyeshadow – it was a hit!”
