Verso’s origin story
Retinol for sensitive skin
While Fredriksson may not be a doctor or a chemist himself, he certainly works with them. And his respect and admiration for the team working on Verso formulations is what sparked his initial interest in retinol. “I think it goes back to who I’ve been working with and who I’ve looked up to in terms of professors and doctors, who taught me that things that are scientifically proven work, and vitamin A is one of those ingredients.
“When we started looking at the Retinol 8 technology we use in Verso (a patented vitamin A substance that’s eight times more potent – and effective – than regular retinol) it was fascinating. We were able to have all the efficacy of this ingredient with a lot less irritation, which means that people who have sensitive skin can use it. People who can’t tolerate traditional vitamin A can use Verso, and can benefit from all the positive effects of Retinol 8 minus any irritation.” A win for sensitive souls!