Why You Should Trust a Sceptical Beauty Journalist with Your Skin

Award-winning beauty journalist turned brand founder, Joanna Ellner, has spent her career exploring the intersection of science, ritual and skin. After more than a decade writing for some of the world’s leading beauty publications – and consulting within the luxury skincare space – she channelled her deep industry insights into creating REOME, a reparative skincare line redefining modern rituals. 

In this episode of MECCA Talks, Joanna shares her journey from journalist to formulator, how her studies in Traditional Chinese Medicine shaped her philosophy, and why she believes true skincare goes beyond trend; instead, it’s about balance, rhythm and results. 

Join us as we dive into the science, spirituality and story behind REOME’s insider-loved formulas. 

Hit play to listen to the conversation on The MECCA Memo or head to your favourite podcast app (like Spotify or Apple Podcasts) to listen.