The MECCA view

All the cushion-soft comfort of a balm, with a sheer, buildable tint and a hydrated, subtle sheen. This clean formula glides on effortlessly, while moisture-locking HydroBalm Technology with Hyaluronic Acid delivers soft, wearable pigment. Twelve wearable shades melt onto lips with a fresh wash of color. It’s the no-mirror-needed lipstick you’ll find yourself reaching for every day.

Key ingredients

Hyaluronic Acid & Peptides: Attracts moisture like a magnet and visibly plumps lips.

Seaweed Extract & Ceramides: Helps firm and smooth lips.

Kokum & Shea Butters: Rich in essential fatty acids to soothe and lock in moisture.

Pro-tip

Gucci's Tip: "This is my everyday, no-mirror-needed lipstick. I love to reapply it throughout the day, not just for the color but for that refreshing, cooling feeling!

Direct from the brand

"I wanted to create that perfect ‘in-between’ lipstick—something with beautiful color but with the comfortable, hydrating feel of your favorite balm. It’s easy, it’s modern, and the subtle, juicy sheen makes your lips look so healthy and full." —Gucci Westman

Consumer testing results

Instantly*:

100% Lips feel hydrated and smoother

After 4 weeks*:

97% Lips look and feel smoother

93% Lips feel moisturised

*Based on a consumer study, 30 participants.

Usage

Swipe directly onto bare lips for a touch of sheer color and a subtle sheen.

For a more subtle look, one pass is all you need.

For more color payoff, layer with a few more swipes.

Warnings

Keep in a cool, dry place to preserve its creamy texture.

Item Code

V-081528