The MECCA view

Purple shampoo reduces brassy tones by 5X* plus instantly repairs fragile blonde hair with bond-building plant technology**. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.

Strengthen and repair blonde hair with this gently cleansing, non-stripping purple toning shampoo. Violet-rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant-derived bond-building in a 96% naturally derived formula*** strengthens hair from the inside out and helps repair damage.

Brighten: Neutralises unwanted yellow and brassy tones by 5X in one use* for brighter color that looks salon-fresh.

Strengthen: Helps restore and repair fragile, blonde hair

96% naturally derived***

*Testing on tresses after one use vs. non-toning shampoo.

**Testing on tresses after one use of shampoo and Botanical Repair™ Strengthening Conditioner.

***Per ISO Standard 16128. From plant, non-petroleum mineral, and/or water sources.

Pro-tip

Regimen:

1. Pre-cleanse hair with Botanical Repair™ Bond-Building Pre-Shampoo Treatment.

2. Cleanse weekly or as needed with Botanical Repair™ Purple Toning Shampoo.

3. Condition with Botanical Repair™ Strengthening Conditioner (or alternate with Intensive Strengthening Masque Light or Rich, weekly or as needed).

4. Protect from heat styling (up to 450º F) with Botanical Repair™ Strengthening Leave-In Treatment.

5. Smooth and create hold with Botanical Repair™ Bond-Building Styling Creme.

6. At night, apply Botanical Repair™ Strengthening Overnight Serum.

Usage

Massage into wet hair. Leave on for 1 - 3 minutes, depending on the desired amount of neutralising. Rinse thoroughly. Toning results can vary.

To neutralise brassy and yellow tones, use Botanical Repair™ Purple Toning Shampoo each wash day until your desired color is achieved. Then, use weekly or as needed to maintain your desired tone.

Item Code

I-075496