Too Faced Really Is That Brand: Here’s Why

July 30 | 4 minute read

Words by MECCA Memo

For a makeup lover, few things are more desirable than a Too Faced product.

Thanks to hard-working formulas, playful product names and finishes as addictive as their irresistible flavours, browsing their lineup will leave you feeling like a kid in a candy shop.

Too Faced know a thing or two when it comes to creating a buzz. Their brand ethos paints makeup as a mood-boosting space to instill confidence, and their products work to do just that. Bestsellers? There are many – owing to their impressive ability to enhance your best features. We're talking false lash effect mascaras, filter-worthy foundations, and lip-plumping glosses that all work to level up your look.

Deciding which product to go for when you want it all is challenging, but we're here to help with our top five picks.

Better Than Sex Mascara

Whilst this pretty-pink tube may have launched all the way back in 2014, it’s been flying off the shelves ever since – and for good reason. From design to formula, it works to completely transform lashes with mesmerising results. Put down your lash curlers and allow an hourglass-shaped wand to do the hard work for you by creating impressive volume with a serious eye-opening effect. The pitch-black colour will flawlessly coat lashes, and the ability to layer makes it easy to tailor your eye look from bold to dramatic to a full-on false lash effect.

Born This Way Foundation

Turn off the filter and achieve a photo-worthy finish in real life with this medium to full-coverage foundation. A master in the art of blurring and perfecting, it places a velvet layer over the complexion and dries with a semi-matte, seamless finish. Infused with a hydrating dose of hyaluronic acid and coconut water, but with an oil-free formula, it will soften pesky dry patches to leave skin glowing, all while keeping oil at bay. But don’t just take our word for it – it’s a bestseller for a reason!

Lip Injection

Pucker up! The perfect pout is one swipe away thanks to this lip-plumping hero. On application, it may feel slightly tingly, before giving the appearance of fuller lips for up to four hours (yes, really!). But the plump doesn’t stop there; its nourishing formula works to soften and fill lips thanks to avocado oil to hydrate and vitamin E to restore. The mirror-like shine and subtle pink hue makes this one the trusty go-to lip gloss you’ll be reaching for on the regular.

Too Faced Cloud Crush Whipped Lip & Cheek Colour

This light, mousse-like formula for lips and cheeks is like nothing you’ve ever experienced. The fact it’s whipped means it melts in on contact, blends seamlessly into skin (or lips) and gives you a soft-focus flush that looks like your natural skin. And when we say ‘soft focus’ what we really mean is it smooths the appearance of texture, fine lines and pores, all while giving skin a hydrated-looking glow without veering too shiny or too matte. On cheeks, it offers a blurred, buildable pop of colour. On lips, it smooths, softens and leaves behind a blurred tint.

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Chocolate Soleil Matte Bronzer

Where would we be without our favourite bronzers? The ultimate product for adding warmth and dimension to the face is a makeup bag staple that we can't stop and won't stop applying (sorry, not sorry). And with its subtle chocolate scent, this one’s a winner in our eyes. The buildable formula blends seamlessly into the skin for a naturally sunkissed finish that will see you through the day when applied all over. It also doubles as a contouring shade; when used around the temples and cheekbones, it will sculpt and snatch the face to add definition. Delicious!