WATCH: Violette Recreates Her Two-Minute Smoky Eye

Trends may come and go, but French style is forever. And in nobody is this more evident than Violette Serrat, the makeup artist-turned-YouTube beauty icon-turned Estée Lauder Global Beauty Director (among many other impressive titles)-turned-brand founder is the epitome of chic.

Effortless, understated and with a little je ne sais quois, Violette’s style of makeup is undeniably her – just like the beauty brand that bears her name.

The latest product to join the ranks of VIOLETTE_FR, Plume Eyeshadow, is about as deliciously Parisian as it gets. Inspired by the less-is-more eye look that put French beauty on the map (along with everything else), the sheer formula – in both matte and shimmer shades – promises an artistry finish in seconds, with a smoky eye in just the swipe of a finger (yes, you read that correctly). Violette herself calls it "an ode to the undone beauty of old French films, where the woman wears the makeup – not the other way around."

To see whether Plume Eyeshadow is as intuitive and foolproof as it sounds, we recruited Violette for the first instalment of Looks Iconic. Here, she shares the inspiration behind the hero look for her campaign shoot, the products she used on set, and the thinking behind the creation of Plume Eyeshadow.

Easy to apply, supremely flattering and with an undeniable French-girl sensibility, this tutorial is your shortcut to a Parisian night out – all you need now is the plane ticket. Hit play!