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Urban Decay
Original Eyeshadow Primer Potion Paraben Free

$31.00 - $43.00
(438 reviews)

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"Crease-free eyeshadow with all-day wear."

  • Benefits

    • Cruelty-free

    The MECCA view

    This ultimate Urban Decay eye primer glides effortlessly across lids to fill in skin imperfections and create a flawless base for colour to adhere to. Your eyes will be prepped for eyeshadow with the formula providing smoother, crease-free application and more vibrant colour with up to 24-hours wear.

    Key ingredients

    Polymer technology: fills in any surface imperfections for a smooth, crease-free eyeshadow application.

    Made without



    For 24 hour eyeshadow wear, apply a small amount on clean, dry lids before your eyeshadow.

    Item Code


From The Shop Floor

"My trick is to mix powder shadows with the primer to create a cream and use it as a winged liner."

Jessica, Colour Specialist