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WATCH: In The Chair with Briogeo Founder Nancy Twine

January 1 | 4 minute watch


Words by The MECCA Team

Originally published on | July 8

Get up close and personal with the biggest names in beauty and media – from global brand founders to boundary-breaking creatives, stars of the screen (and everyone in between).

Nancy Twine is pure (and driven) in her pursuit to make truly great haircare with Briogeo. Launched in 2013, Twine grew her collection of ingredients-focused hair essentials into a nine-figure business in under a decade, which roughly translates to, well, a lot of (award-winning, innovative) bottles sold globally.

Memo In The Chair Briogeo Portrait 3x4 1
Memo In The Chair Briogeo Portrait 3x4 2

In this edition of In The Chair, Twine sits down to talk about her approach to good hair (it all starts with the scalp!); how she pivoted from a career in finance to beauty, and advice for next-gen entrepreneurs. Of course, we also asked her about her own hair routine, the Briogeo products she can’t live without, and how we can unlock our healthiest-looking, shiniest hair yet. Hit play!

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