WATCH: In the Chair with Kosas Founder Sheena Zadeh
September 23 | 5 minute watch
Words by MECCA Memo
Sheena Zadeh is the founder of LA-born beauty brand Kosas, responsible for putting skincare-y makeup on the map. The brand prides itself in creating “makeup for skincare freaks” and is loved by ‘it’ girls globally (Hailey Bieber, Madeline Argy, Gwyneth Paltrow, to name a few). But at its core, Kosas just wants you to feel comfy in your own skin.
The brand’s icons include a concealer that doubles as an eye cream, a blush spiked with squalane and hyaluronic acid that delivers a healthy glow, and a plumping lip oil that’s as juicy as it gets.
In this episode of In The Chair, Sheena dishes her ultimate lip duo, the most underrated Kosas’ product, and why the secret to feel-good makeup is recognising yourself in the mirror. Hit play…
