If dreaming of California sunshine is as close as you’ll be getting to the West Coast anytime soon, you’re not alone. But while a one-way ticket to L.A. might be off the table, you can incorporate plenty of the city’s signature laidback cool into your beauty routine with our Edit of Kosas’ best.
Created by Sheena Yaitanes, the brand describes itself as ‘makeup for skincare freaks’ and the brand’s signature poppy aesthetic lends itself to TikTok fame that truly lives up to the hype. Kosas is all about purpose-led ingredients that are clinically proven to improve your skin. Think: makeup with a skincare mentality, ideal for achieving the ‘that girl’ aesthetic all over your For You page. But don’t think that means barely-there makeup. Kosas offers high pigment drama, stay-all-day coverage and plenty of fun – which is what all makeup should be.
Medium coverage yet super lightweight, it melts into skin to instantly brighten and hydrate the under-eyes. And with the addition of peptides and hyaluronic acid to plump skin and lock in hydration, it’s bang-on when it comes to the brand’s mission to create makeup that works like skincare. Revealer Concealer is also a dab hand at blurring blemishes for a smooth and radiant finish, either with or without foundation. No wonder it soared straight to all-time-favourite status.
Use the in-built brush to apply this glide-on formula that slides on with a gel-like consistency. After you swipe, wait five to 10 seconds to allow the formula to begin drying down. Then, before it sets, simply tap to blend with your fingers (or use an eyeshadow brush if you prefer). Easy, done!
Like all Kosas products, this powder harnesses plant-derived ingredients to treat skin while you wear it. In the case of Cloud Set, that’s Chinese peony and bamboo stem extract to help balance oil production, and passionfruit leaf extract to smooth the appearance of fine lines and wrinkles. And, because it’s a baked formulation rather than a loose powder, this is one compact that won’t leave a mess on your bathroom shelf or in your makeup bag. Bonus – it leaves skin still looking like skin and comes in 10 shades.