In recent years, Sabrina has been a Netflix hit, personal altars have trended on Pinterest and everyone has started recharging their crystals like they do their phones – it seems the time is ripe for makeup with an element of magic. Rituel de Fille is that brand. They make “spellbinding natural colour”, approach product formulating “like potion making” and the brand was founded by three sisters, Katherine, Caroline and Michelle Ramos, who have more than a passing resemblance to the women from Charmed. But while their hyper-pigmented and holographic colours have an ethereal quality, they’re not without substance. The ladies of Rituel de Fille lean heavily into purpose-led beauty, putting into their products only what’s needed and nothing that isn’t. Plus, their raw ingredients are sustainably sourced and their formulas are crafted in their own facility, under the Ramos sisters’ watchful eyes.
While the brand itself is only a few years old, each of the sisters have had careers in different parts of the industry. Caroline is an editorial makeup artist, Michelle is also a makeup artist – but with more of a celebrity focus, working on some of the biggest names and events in Hollywood – and Katherine worked as a writer and editor in the luxury space. Together, they’ve been able to create a brand that’s totally unique. Read on as Katherine reveals what’s behind the Rituel de Fille charm.