The Memo visited her Sydney home for a glimpse of her Bondi lifestyle including where to brunch, how to get over jetlag and her weekly tanning rituals.
It's the ultimate beach day in Bondi: hot, humid and the ocean breeze is beckoning, which is fitting since we're visiting the quintessential Bondi babe, Elle Ferguson. The fashion influencer, model and entrepreneur's tan brand, ELEFFECT has had a sell-out response at MECCA. In a crazy short time, her one-and-done product has become a holy grail tanner.
Ferguson's home, which she shares with fiancé Joel Patfull, is everything you'd expect if you're one of the 670K followers regularly double-tapping her Instagram account. There are surfboards, crystals, a bursting beauty cabinet and then there's the fashion. Her sunroom is custom designed with shoe and handbag racks to hold her expansive collection. A second room holds myriad wardrobe options for an upcoming trip to L.A., while her 80-plus denim short collection has a special place of its own. Shorts are Ferguson's signature look since before her days as a General Pants Co. visual merchandiser, though she's yet to find the perfect cut and colour. Still, she has a knack for finding (or creating) her perfect things - home and self-tanning products included!
TMM: Talk us through your current morning beauty routine
EF: "In the morning, I always wash my face with warm water and nothing else, and I put on a cold cream or sometimes the Summer Fridays Jet Lag Mask. I love it as a mask and a moisturiser. I let that settle into my warm skin while I spray some dry shampoo in my hair and tie it in a low bun. Then I brush my teeth, apply a second moisturiser and eye cream, and then do my makeup."
"First the Rose Inc Skin Enhance Luminous Tinted Serum, I literally just purchased my second bottle! Then I mix the Chantecaille Liquid Lumiere with my foundation and apply. Next, concealer, setting powder, NARS Laguna Bronzer, white eyeliner in the waterline of my eyes, Kevyn Aucoin The Volume Mascara and a cream blush. Lastly, I'll draw on the NARS Lip Pencil in 'Dolce Vita' and finish my hair, brushing out the dry shampoo, tonging and setting it with hairspray."