As a beauty columnist for The New York Times, she’s interviewed celebrities from Drew Barrymore to Kim Kardashian and met the best in Hollywood’s beauty business. Shapiro is a bona fide encyclopedia of knowledge but the one thing she wasn’t seeing landing on her desk? Fragrances made without ingredients like parabens (chemical preservatives) and phthalates (homogenising agents).
So she set out to create her own signature scents focused on plant-derived ingredients, sustainability and responsible sourcing. With The New York Times’ reader as her sounding board and Jerome Epinette (who also collaborates with Byredo) as her perfumer, her label Ellis Brooklyn was born.
Shapiro sat down with The Memo to talk fragrance and the best celebrity tip she has ever tried.