How does bond-building haircare work?
“Our hair is made up of a protein called keratin. The keratin in our hair is held together by chemical bonds,” explains Allomes. The strongest bonds are disulfide bonds which “give the hair its structure, strength and stability”. Hydrogen bonds come next, and are responsible for your hair’s texture and shape, as well as its resistance to external elements. Salt bonds are also present and contribute to hair’s strength.
“When these bonds are broken, from heat styling, chemical treatments or environmental stressors, the bonds can break, resulting in damaged hair strands,” says Allomes.
“Bond-building haircare works to protect and restore the broken bonds by strengthening the links between the keratin proteins that make up your hair strands. They improve the structure of the individual hair fibres, which strengthens, repairs and restores damaged or over processed hair.”
She adds, “When all the bonds, especially the disulfide bonds, are strong, your hair is left looking healthy, shiny and smooth!”
Is bond-building haircare different from traditional haircare?
“While adding moisture can nourish and smooth the cuticle of the hair, it won’t rebuild the bonds of a broken strand,” Allomes explains.
“Instead, bond-building haircare repairs from the inside out, restoring the broken bonds to improve the strength of individual hair strands.”
Is bond-building haircare only for bleached hair?
While bond-building haircare is often targeted towards those with chemically lightened hair – and included as a post-bleach treatment in salons – this hair type isn’t the only one that can benefit.
“Bond-building haircare is suitable for all hair, no matter the type or texture,” confirms Allomes, adding, “Anyone who experiences split ends, frizz or dryness can benefit from using bond-building ingredients in their haircare routine, especially those who heat style or chemically treat their hair, to help repair and prevent further damage.”
Can you use bond-building haircare in combination with traditional haircare products?
Good news, everyone! There’s no need to throw out your beloved shampoo or conditioner. Bond-building haircare is a perfect partner for your traditional routine.
“A common misconception is believing you need to use an entire routine focused on bond-building to receive the benefits. Whilst using a collection of haircare dedicated to bond-building will help the hair, you can also mix and match products based on how you want to incorporate bond-building into your routine!” says Allomes.
Looking to try out a bond-builder? Allomes recommends starting with a treatment such as OLAPLEX’s Nº.3 Hair Perfector. “It’s an at-home treatment that reduces breakage and visibly strengthens the hair. Apply weekly to damp, towel-dried hair for a minimum of 10 minutes. Then rinse, shampoo and condition for softer, shinier and stronger hair.”