And it’s this conundrum that inspired the Parisian maison Diptyque to create their bespoke collection of household cleaning products.
La Droguerie may sound like a hip new club or perhaps an emotion you can only feel in Paris, but in fact the range is named for the French stores that sell everything home-related, from pots and pans to DIY tools.
Diptyque believes that perfuming everyday life is an art. Beloved around the world for their home fragrance innovations including giant outdoor candles to scent alfresco areas, discreet wax ovals to slip into drawers and refillable diffusers to add to cars, Diptyque always takes perfumery in new and unexpected directions. And the La Droguerie range is no exception: a full collection of household cleaning products that blend beauty with effectiveness, olfactory joy and respect for the environment. Prepare to be overcome with the desire for a spring clean, any time of year.
Cleaning products aren’t typically known for their pleasure or inspiration. They’re simply considered a means to an end. But La Droguerie adds a fresh twist to domestic chores, built on the idea of a mini revolution: satisfaction need not wait for the end of a job well done. The scents, designs and formulations are created to enchant and bring joy to the practical tasks of our day-to-day lives as we do them, moment by moment, as time goes by. It’s a take on mindfulness that makes chores feel less like, well, a chore, and more like a meditative, presence-inducing state.
Swap the drudgery for La Droguerie and you might even look forward to cleaning.
Meet the products
Intrigued? Meet the eclectic products that make up the La Droguerie collection...