Launched in the 1990s by one Ms Jo Malone, the brand has earned a reputation for pairing unexpected ingredients, encouraging us all to layer and combine scents to compose our own bespoke blends, and dreaming up enchanting backstories and magical campaigns for their creations.
And Jo Malone London wants us to scent our entire world, offering a wide range of home, bath, body and personal scent. The brand's candles are a collector’s item, and bestselling scents, like Lime Basil & Mandarin or English Pear & Freesia, can be found on the vanities of discerning fragrance lovers the world over. You'd be hard-pressed to find anyone who doesn't delight in holding one of their iconic cream-and-black packaging in their hands.
Here, Celine Roux, the Marseille-born, London-based head of fragrance development for Jo Malone London, explains the DNA of this quintessentially British brand, and shares her most intoxicating scent memories.
What do you do at Jo Malone London?
What makes Jo Malone London fragrances so special?
How has Jo Malone London stayed quintessentially British?
What three beauty rules do you live by?
If you could only wear one scent for the rest of your life, what would it be?
Scent quiz: finish these phrases
- Christmas smells like… “Clove and fireplaces. Every year my mum bakes cookies with cloves.”
- New Year’s Eve smells like… “Party poppers!”
- Travel smells like… “The homemade English lavender sachet that I always put in my suitcase.”
- Summer smells like… “Watermelon and figs. What I eat all summer long!”
- Happiness smells like… “Candy, no doubt!”
- The Jo Malone London terrace smells like… “Our Peony & Blush Suede scent.”
- London smells like… “Our Earl Grey & Cucumber scent. It’s reminiscent of a cup of Earl Grey tea.”
- Paris smells like… “Croissants.”
- Monday morning smells like… “Something fresh. I always like the start of the week with good resolutions.”
- Sunday smells like… “A bunch of flowers from the flower market. Right now, I have tuberoses and I adore them.”
- Nostalgia smells like… “The sea, where I grew up.” Love smells like… “A beautiful red lipstick.”
- Heartbreak smells like… “Something I don’t want to smell ever again.”
- Success smells like… “Wood Sage & Sea Salt, a fragrance I worked on that does very well.”