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Shiseido’s superfood collection will add zest to your skincare

January 1 | 3 minute read

Shiseido Waso Collection Hero 16x9

Words by George Epaminondas and Sherine Youssef

Originally published on | January 27

With foodie ingredients, delicious textures and playful packaging, Shiseido’s Waso collection is the most fun you can have with your skincare regime.

Devised by science geeks, Shiseido skincare is brainy, brilliant and uncompromising.

Its futuristic design evokes images of lab technicians in Tokyo poring over periodic tables and peering into microscopes. But the Japanese innovator has a whimsical side too. Waso is its light-hearted capsule collection showcasing delicious ingredients – like carrot, honey and yuzu – sensorial textures and playful packaging. And it’s a tightly edited proposition, with just a handful of products designed to treat oiliness, dryness, blemishes and visible pores. More than a range exclusively for millennials, Waso is an invitation for anyone who wants to add some zest and zip to their regime.

Food for the skin

Skincare has become so complicated of late that the chance to simplify one’s routine is a blessing. Waso is instantly recognisable for its pastel-tinted packaging, blob-style components and easy-to-use formulas. Like its name – a reference to washoku, traditional Japanese cuisine focused on nutritious seasonal ingredients – Waso nods to the plant-derived realm. The underlying message: skincare is food for the skin. True to the brand DNA, the line integrates scientific breakthroughs and clinical testing, but these are somewhat less important than the overall fun factor. In the effervescent world of Waso, age is merely a number, so you won’t find any talk of turning back the clock. It’s also more affordable than the main line, with every item priced between $40 and $60, plus all the products are non-comedogenic and free of parabens and mineral oils.

Cleanse and reset

Where to begin? The Quick Gentle Cleanser is the perfect introduction. It’s an invigorating face wash that incorporates honey and royal jelly to sweetly remove impurities without stripping away essential moisture. A small amount of the gold-hued gel is all that’s required to cleanse skin – it even works without water – to be rinsed off when you’re ready. Follow with the Soft + Cushy Polisher, an exfoliator with soy extract and a whipped, tofu-like texture that leaves skin silky smooth. More addictive than a spicy tofu stir-fry, it’s one of the only scrubs in the wider Shiseido portfolio. White jelly mushroom is the pivotal ingredient of the Fresh Jelly Lotion, a skin-softening essence applied after cleansing and toning. Like a sponge, the mushroom holds onto water, delivering deep moisture and plumping your complexion
Shiseido Waso Collection 3x4 1

Hydrate, treat and replenish

When it comes to hydrating and treating skin, there are several options. Inspired by daikon radish, the Eye Opening Essence is a cooling orange-hued jelly that lessens the appearance of dark circles and puffiness. If you’re oily, the Quick Matte Moisturizer Oil-Free is ideal as a daytime hydrator. It uses the citrus-like loquat to mattify shiny T-zones. The Clear Mega-Hydrating Cream, a richer moisturiser, incorporates whole carrot cells to replenish skin. The Beauty Sleeping Mask, meanwhile, is an overnight gel mask infused with brightening yuzu citrus, the Japanese superfood, to create peak dewiness by morning. By far the most dramatic product is the Purifying Peel Off Mask. This pink metallic formula employs red shiso leaf, an antioxidant-loaded herb, to lift away pollutants and enhance skin. Bonus: you’ll be ready for a cameo on Star Trek.

A little extra

In addition to offering skin benefits, the food-derived ingredients are sometimes deployed as inspiration for textures, colours and packaging. You won’t find real wasabi in the Poreless Matte Primer, but the product uses the green hue and fluffy texture of Japanese horseradish to help mitigate redness and reduce sebum. Finally, with fetching shades including gold, ruby and celadon, the Waso family has bathroom appeal. You can even customise the tubes with yakumi (condiment) stickers included in the boxes. Name another collection that does that!

Related topics and brand tags

ShiseidoSkin careCleanserExfoliantPrimer

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