Serums are the miracle workers of your routine, powered by tiny (yet mighty) molecules that deliver potent actives deep into the skin where new cells, collagen and elastin are made. This means they don’t just treat the surface, they transform it.
When it comes to choosing a serum (or serums), one size most certainly does not fit all. Instead, the trick is to identify your most pressing skin concern and choose one or two serums accordingly. Whatever your skin needs, from combatting dehydration and soothing sensitivity to helping banish breakouts, there’s a serum designed to help.
So, before you start googling ‘best facial serum’, here’s our pick of the serums that guarantee results, according to your skin concern.
Best serum for ageing and fine lines
Augustinus Bader The Elixir

Best serum for breakouts
Kiehl's Truly Targeted Blemish Solution

Best serum for pigmentation
Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum
Allies of Skin is founded by Nicolas Travis, a biomedical and pharmaceutical science grad obsessed with skincare efficacy (after suffering from severe acne as a teenager), and this is a shining example of his next-generation formulations.

Best serum for dehydration
Glow Recipe Watermelon Glow Niacinamide Dew Drops™

Best serum for sensitised skin
Cosmetics 27 Recovery 27
